Australia "UGG" trademark registered by American

Last year the popular Australian brand UGG boots in China, once the sheep was crazy fortress. UGG are now on the lack of intellectual property rights pay a painful price. Recently walked into Australia Sydney central business district a nearby fashion store, eyeful is UGG boots with sheep. Suddenly, found by the shelves published a notice posted on the wall, close the sale of UGG sell: the products are authentic Australia products, different from the "UGG" brand. Shop assistant Sarah · he ord explained: "in Australia, UGG boots only refer to the sheep, and not as a trademark brand. And the 'UGG" brand by the American company, we have the necessary to clarify the UGG is not those UGG."

"UGG" is a legendary sheep leather boots with American brand. Many people know that the "UGG" brand is American, but little imagine really start UGG Australia is the. The 19 th century 20 s in Australia, rural areas of popular. But Australia because of trademark awareness is not strong, lack of international eyes, make "UGG" trademark by the United States DE yukos registered.

The United States is by development business resources, adhere to the global brand slightly, was able to make war, leading-edge. "UGG" trademark is a successful example. Australia "UGG" trademark registered, the domestic hisense English trademark "Hisence" in the country's bad case and so on, all in always reminding our country enterprise, in the flow of capital globalization pattern, the enterprise is in go out should not be limited to the promotion of goods and services, also want to be good at the overseas advantage resources use, through the DuoZhong way occupy the initiative. Brand The brand is a enterprise open an international market of important chips.